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West Midlands Metro is the brand new name for the region’s popular and growing tram network, operated by Midland Metro Limited (MML).

MML is a new company which, although 100% owned by the West Midlands Combined Authority, functions as a standalone business. It has been awarded a 15 year operations and maintenance contract for the Metro system by the WMCA and we’ll be working with our partners at Transport for West Midlands and the Midland Metro Alliance who are responsible for developing the extensions.

The change in Metro operator means that MML is now able to offer external and internal advertising opportunities to local and national clients. The Metro operates through some of the busiest footfall areas in the West Midlands and carries over 8m customers a year, so brand exposure is definitely guaranteed!

External Advertising

The West Midlands Metro fleet currently consists of 21 trams, 5 carriages long. External space available is a ‘T shape’ including all cove panels above the windows plus all of the square centre carriage including contravision on the windows.

Internal Advertising

With around 25,000 customers using the Metro every day, there are plenty of ‘eyes’ attracted to internal messaging. We have all of the internal cove panels to use (between the top of the windows and ceiling) and wall spaces close to the doors.

For more information and to check availability please contact Jamie Swift at