An eye-catching campaign has been launched to promote the many benefits of travelling using the Metro. Utilising colourful graphics, based around the letter M for Metro, the campaign aims to remind customers that the network provides a great way to get around the region following the lifting of Covid restrictions.
It’s hoped that the campaign will also provide a welcome boost to local shops, pubs, restaurants, and other leisure venues as they look towards a post-pandemic recovery.
Sophie Allison, Commercial Director explained: “We wanted to let people know that the tram is not just for travelling to and from work, it serves many fantastic venues and attractions with frequent services all day and late into the night.
“Whether you are planning a shopping trip or family day out, an evening out with friends or visiting family, the Metro can help you avoid getting stuck in traffic and the hassle of finding somewhere to park.
“What’s more thanks to our flexible range of tickets, available on our popular MyMetro app, our customers can enjoy great savings and service from our dedicated team who are committed to delivering a safe and secure, reliable and sustainable service to our customers!”