Metro launches flexible ticket range to help customers plan ahead
West Midlands Metro is set to launch a range of great-value ticket options offering extra flexibility for customers through the next phase of the coronavirus pandemic.
Available exclusively on the My Metro App, these new products are aimed at those who need to use the tram but find they’re travelling less frequently than before the Covid-19 outbreak.
Alongside the £6 adult day ticket, from June 15, customers can purchase a three-day ticket for £15 or enjoy four days of unlimited tram travel for just £19.20. For even greater flexibility, the new adult Flex & Save offer includes ten separate day tickets for £48.
The Flex & Save tickets don’t need to be used on consecutive days but can be used on any dates over a six-month period – offering value as well as convenience, with savings of up to 20% when compared individual day tickets
Carl Williams, Metro Director of Operations, explained: “While the advice to try and avoid public transport remains in place, many people are now returning to work and like many key workers they may have no other option than travelling by tram.
“However, as we enter the next phase of the pandemic, we recognise that they may not be using the Metro in the same way as they did before. Research shows that up to 75 per cent of people across the region who’ve been working from home intend to carry on doing so at least a couple of days a week.
“In response we’ve extended our value-for-money season ticket options to provide extra flexibility and, by using the app to pay for travel in advance, customers can also help to reduce the risk of spreading the virus as there’s no need for cash transactions on board the tram,”
The products have been launched following the introduction of a range of measures designed to help keep customers and Metro employees safe as passenger numbers gradually increase.
Social distancing remains of paramount importance and, to help customers ‘stay safe, stay apart’ by travelling at quiet times, the Metro has launched an online ‘heat map’. The graphic is colour coded and highlights when trams are usually busier, enabling customers who can be flexible to choose to travel at times when there are fewer people using the service.