An initiative to help improve the lives of people with hidden disabilities has been embraced by West Midlands Metro.
The Sunflower Scheme provides an easy and discreet way for service providers such as the Metro, and their customers, to recognise someone who may need additional support, help or a little more time.
Vicki Bennett, Customer Service Manager, explained: “Without a visual cue, it can be difficult to identify, acknowledge, or understand the daily challenges faced by people living with a hidden disability.
“It may not be immediately obvious that someone has a learning difficulty, living with dementia, suffering from a mental health condition or has an impairment to their speech, vision or hearing. But, by wearing a Hidden Disability Sunflower lanyard the wearer can subtly indicate they may need help or just a little extra understanding.”
The tram operator is the latest organisation to recognise the scheme, which has been adopted by a wide range of organisations, including the NHS and companies operating in the transport and retail sectors.
“The Metro team is committed to providing the best possible experience for all our customers when they travel with us, and by supporting this scheme we also hope to raise awareness of the challenges facing anyone with a hidden disability,” Vicki added.
Further information about the Hidden Disability Sunflower Scheme, including how to obtain a lanyard, can be found here.